The sneakers may not overtly reference models from the Nike archive, but Klein explained that there’s more than one way the category’s history takes shape. The difference is that because one area is the focus for each silhouette, we’ll help enable the player’s ability to do that one thing that makes them ‘greater than,’” says Klein. “This whole family of shoes can play ball, depending on any which way you want to move. The series features three different silhouettes: Air Zoom GT Cut, Air Zoom GT Run, and the Air Zoom GT Jump, each addressing the concept of space in its own way.
We do it with the athlete and we do it for the athlete,” explained senior creative director for men’s performance sport at Nike, Ross Klein. “GT is not a specific product, it’s an approach to creating solutions and identifying new perspective on performance.
That insight informed the team at Nike Basketball’s approach to its newly unveiled Greater Than (GT) series of footwear. As the game of basketball has evolved and a bigger emphasis placed on efficiency, whether it be easier shots at the basket or more valuable outside shots, spacing has become increasingly important.
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